With roots as regional entertainment in the Southeastern U.S., NASCAR has grown to become the second-most popular professional sport in terms of television ratings inside the U.S., ranking behind only the National Football League.[1] Internationally, NASCAR races are broadcast in over 150 countries. It holds 17 of the top 20 attended sporting events in the U.S.,1 and has 75 million fans[1] who purchase over $3 billion in annual licensed product sales. These fans are considered the most brand-loyal in all of sports and as a result, Fortune 500 companies sponsor NASCAR more than any other governing body.
NASCAR's headquarters are located in Daytona Beach, Florida, although it also maintains offices in four North Carolina cities: Charlotte, Mooresville, Concord, and Conover. Regional offices are also located in New York City, Los Angeles, Arkansas, and international offices in Mexico City and Toronto, Ontario.